Supporting Gen Z’s Environmental Movement Through Creativity & Purpose
As part of our continued commitment to corporate social responsibility, Wana Beverage is proud to sponsor both financially and materially the student-led project Step2Green – a creative environmental campaign initiated by Multimedia Communication students from FPT University.
This collaborative project aims to raise Gen Z’s environmental awareness through digital storytelling and artistic expression. With a campaign spanning over two months, Step2Green has captured attention with a series of meaningful activities, culminating in an immersive art exhibition about the environment.
A Powerful Environmental Message – Told Through Art
The centerpiece of Step2Green is a three-phase art exhibition designed and curated by the students, reflecting humanity’s evolving relationship with nature:
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Phase 1: The Collapse – portraying the destruction of nature due to human ignorance and exploitation.
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Phase 2: Awakening – representing the moment of realization and the urgent need to change.
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Phase 3: Rebirth – envisioning a hopeful future, where humans and nature coexist and restore life together.
Each phase uses a distinct display format and artistic medium, from visual installations to motion graphics and interactive storytelling, creating an emotional and thought-provoking journey for every visitor.
Going Beyond the Gallery – Spreading the Message Online
The project also includes a robust social media campaign, with animated videos and environmental tips designed specifically to connect with Gen Z audiences. Through Instagram, TikTok, and Facebook, Step2Green is empowering young people to act, share, and speak up for the planet.
This blend of digital content and physical art not only makes the message more accessible but also reflects the communication style and values of today’s generation.
Empowering Youth for a Greener Tomorrow
At Wana Beverage, we believe that sustainability starts with awareness — and the youth are the key drivers of long-term change. That’s why we were honored to support this student-led campaign through both financial sponsorship and in-kind contributions.
Whether it’s through functional beverages that promote wellness or supporting eco-conscious initiatives, Wana is committed to building a healthier planet and a more responsible future.
