In recent years, hard seltzer—a light alcoholic beverage combining sparkling water, natural fruit flavors, and low alcohol content—has become a global phenomenon. The growing consumer demand for healthier, convenient, and low-sugar options has fueled its rapid rise, especially in markets like the US, Europe, Australia, and increasingly across Asia.
For retailers, F&B brands, and beverage startups, white label hard seltzer presents a golden opportunity to enter the market quickly with low upfront investment while retaining brand flexibility and customization.
What is White Label Hard Seltzer?
White label hard seltzer is a business model in which an OEM/ODM manufacturer handles formulation, production, and packaging, then supplies the product to partners who apply their own branding. This allows brands to launch personalized beverage products without investing in complex production lines.
Why is Hard Seltzer So Appealing?
Low calories, low sugar, health-friendly: Most hard seltzers contain just 90–100 kcal per can, with little to no sugar or fat—perfect for a healthy lifestyle and mindful drinking.
Variety of flavors: From classic citrus and watermelon to creative blends like jasmine peach or pineapple mint, hard seltzer is easy to customize to fit trends or brand identity.
Low alcohol content: With 4–6% ABV, hard seltzer offers a lighter, more approachable alternative to beer or spirits.
Advantages of Choosing White Label Hard Seltzer
Faster product launch
R&D, testing, and production are already managed by the factory. You can focus entirely on marketing and brand development.
Lower investment
No need for your own factory, equipment, or technical team—ideal for startups or those testing new markets.
Flexible customization
Flavors, packaging, alcohol content, and container types can all be tailored to match your brand positioning and target audience.
Global compliance
Reputable white label manufacturers often hold certifications like ISO 22000, HACCP, and FDA, making exports to demanding markets smoother.
How to Choose the Right White Label Hard Seltzer Manufacturer
For a successful launch, work with experienced OEM/ODM manufacturers who have modern production capabilities and strong R&D teams that can help turn your concept into reality.
A standout example is WANA Beverage, a Vietnamese beverage manufacturer making waves globally with innovative hard seltzer lines. With internationally certified facilities (ISO 22000, HACCP, FDA), WANA ensures consistent quality and outstanding flexibility in creating custom formulations.
From tropical classics like mango, pineapple, and passion fruit to bold blends like watermelon–mint or lychee–rose, we can help you craft a product with a unique identity. Our expertise in packaging design and international market insight makes WANA a strategic partner for any brand seeking a reliable white label hard seltzer producer.
Key selection criteria:
A wide range of flavor options, both traditional and unique
Packaging design and brand development support
Flexible minimum order quantities (MOQ)
Export capability and understanding of target markets
Conclusion
White label hard seltzer is not just a trendy beverage—it’s a lucrative business model for those looking to grow or launch their own F&B brand. With support from trusted OEM/ODM partners, you can turn your idea into a real product—ready to win over consumers worldwide.
