The beverage market has never stopped being hot in recent years, but Hard Seltzer has been the most mentioned name in the past 2 years. The sales of the companies that produce this item skyrocketed, and every home used it because of its high applicability. So what is good Hard Seltzer and is it good for us? Let’s learn about it with WANA Beverage!
What is Hard Seltzer
Originating from the United States, ‘‘hard seltzer’’ is a carbonated and fruity drink or flavored with vanilla or coffee, with an alcohol content of about 4.5 degrees. This beverage is aimed at young customers who want to drink lighter drinks than beer and wine. The word seltzer originated in Germany and then in the US, the term “hard” (meaning stronger due to alcohol content) is used to distinguish it from the soft drink “soft drink”.
From the outside, the hard seltzer looks like carbonated spring water, but when we take a sip, we immediately see that the water has alcohol content, even though the taste is not as solid and strong as beer. Advertised as a trendy, low-calorie drink with almost no ‘sugar’, the hard seltzer first appeared in France in November 2020. Born in 2013 in the US, good hard seltzer has ambitions to conquer the European market, competing directly with alcohol, or low-alcohol ready-made cocktails.
Why Hard Seltzer becomes hot?
The main reason is due to changing food and beverage consumption trends after the COVID-19 pandemic. Consumers tend to products that are good for health, low in sugar but still full of fun and novelty. Hard Seltzer meets all of those criteria. Hard Seltzer sales in the US market reached 6 billion USD in just 2 years.
For manufacturers, this is an advantage because the preparation of hard seltzer is not as elaborate as wine and beer: just mix a little glucose with yeast powder in water, then add flavor with fruity or aromatic flavors. vanilla. This drink is aimed at millennials who like to be vegetarian (vegan) and clean vegetables (bio), so the way to prepare it is as natural as possible to easily reach the target. In terms of presentation, this beverage is more canned than bottled (the ratio is about 75%-25%), canning is also easier in using vibrant colors, eye-catching backgrounds as well as soda cans. Thanks to its low alcohol content, which in Europe is 4.5 degrees, hard seltzer is more profitable because it is also not taxed as high as beer (5 degrees), wine (12 degrees), liqueur (17 degrees), wine strong (vodka, whiskey, rum… 38 degrees)
Distinguish Club Soda, Hard Seltzer, Sparkling and Tonic Water
Club Soda
Club soda is a carbonated drink that has been fortified with certain minerals. This type of water is usually carbonized through the injection of carbon dioxide (CO2) gas. Several mineral ingredients are added to club soda, including Sodium chloride, Potassium sulfate, sodium Bicarbonate, and phosphate
The number of minerals added to club soda will depend on the brand or different manufacturers. The main use of these minerals is to enhance the flavor of carbonated water and give them a slightly salty taste.
Hard Seltzer
Similar to club soda, seltzer is water that has been carbonized. Given this similarity, seltzer can be used as a substitute for club soda when making cocktails. However, this water does not contain added minerals like club soda. This makes them taste more like water.
Sparkling
Unlike club soda and seltzer water, Sparkling is naturally carbonated water. Gas bubbles usually come from wells or streams with natural carbonate processes.
Spring water contains many essential minerals, such as magnesium, sodium, and calcium. However, the number of minerals will be based on the source of spring water used for bottling.
According to the FDA, mineral water contains at least 250 parts per million dissolved solids (including minerals and trace elements) from the water from which it is brought. go bottling.
Another interesting thing is that the mineral content of the water will dramatically change the taste of the water. This is also the reason why each brand of Sparkling water has its own distinctive flavor, and is extremely unique. Some manufacturers may further carbonize products by adding carbon dioxide, making them even more effervescent.
Tonic
Tonic water is the most uniquely flavored energy drink of all four drinks. Like club soda, Tonic is also carbonated water, containing many different mineral components. However, this energy drink also contains quinine, a compound isolated from the bark of the cinchona tree, which gives the water a bitter taste.
Tonic water is often used to prevent malaria. In the past, energy drinks contained high levels of quinine, but now it only provides a small amount of quinine. In addition, the sweetness of Tonic water is often created from high-fructose corn syrup, which improves its bitterness.
This drink is used as the main ingredient when mixed into a variety of cocktails, especially those with vodka, orgin.
So you’ve got an overview of Hard Seltzer and why it’s so hot in this beverage industry. To know if there is a good hard seltzer for your health. Stay tuned for the next part on our website!
