What Is ODM Drink Production and Why Is It Gaining Popularity?
ODM (Original Design Manufacturer) in the beverage industry refers to a turnkey production model where the factory not only handles manufacturing but also supports formula design, product development, and packaging based on the brand’s concept. It’s an ideal solution for businesses that want to launch a new drink product without having in-house R&D or a production facility.
As consumers increasingly demand creativity, health benefits, and personalization, ODM drink production helps brands quickly catch trends and create unique, standout products.
Outstanding Advantages of ODM Drink Production
Custom Formulation That Leads Market Trends
Unlike OEM (which only produces based on an existing formula), ODM allows you to start from scratch and develop a custom formulation tailored to your target market. ODM factories usually have strong R&D teams that help you create standout products—such as low-sugar, preservative-free, or enriched with vitamins, collagen, or organic ingredients.
Cost-Efficiency and Faster Market Launch
All stages—from product research and packaging design to pilot testing and packing—are handled in one place. This reduces costs significantly compared to hiring multiple suppliers and speeds up the go-to-market timeline, allowing you to launch at the optimal moment.
Flexibility for Startups and Large Brands
ODM drink production isn’t just for startups. It’s also a strategic choice for big brands testing new product lines. You can start with small volumes and scale up based on market demand.
Popular Products Developed via ODM Model
✅Natural fruit juices: Low sugar, rich in fiber, aligned with green living trends.
✅Herbal and detox beverages: Floral teas, ginger drinks, pennywort juice, supporting body cleansing.
✅Functional drinks: Enriched with vitamin C, collagen, B-complex—supporting overall wellness.
✅Low-calorie sparkling beverages: A healthier alternative to traditional soft drinks.
Comparing Private Label and ODM Models in the Beverage Industry
Wana Beverage – A Trusted ODM Partner for Drink Brands
Wana Beverage is a leading ODM drink manufacturer in Vietnam with over 20 years of experience. We’ve partnered with global brands to develop innovative beverages—from organic juices and bottled teas to coconut water and energy drinks.
With a specialized R&D team, internationally certified facilities (HACCP, ISO, FDA), and full-service support from concept to finished product, Wana helps accelerate your product journey while ensuring top-tier quality.
From Idea to Market in 90 Days
A startup brand in South Korea wanted to launch a beauty drink rich in vitamin C and collagen. They worked with Wana Beverage to develop a juice formula, design minimalist packaging, and complete trial production in three weeks.
In just 90 days, the drink hit 200+ stores and online shelves—showing the speed and agility of ODM production.
Grow Your Brand Powerfully with ODM Drink Production
As demand for quality and personalization grows, ODM drink production helps you launch unique products fast and scale with ease. If you’re looking for a reliable, creative, and flexible manufacturing partner, Wana Beverage is your top choice.
