The food and beverage sector is undergoing notable changes influenced by evolving consumer choices and technological progress. Let’s explore the prominent beverage trends anticipated to impact the industry in the upcoming year with WANA Beverage – A juice manufacturing company in Vietnam.
Read more: Why Juice Bottle Suppliers Like WANA Switch to PET Bottles from Glass?
2024 Beverage Trend#1: Functional Ingredients
There is a growing consumer inclination towards beverages that offer additional mood-enhancing benefits. People are actively seeking drinks that not only quench their thirst but also provide attributes such as energy, a sense of calm, or mental clarity.
CBD-infused drinks
CBD-infused drinks are beverages that have been enhanced with CBD, or cannabidiol, which is a compound derived from the cannabis plant. Unlike THC (tetrahydrocannabinol), another well-known compound in cannabis, CBD does not have psychoactive effects, meaning it does not produce a “high.” Instead, CBD is associated with potential health and wellness benefits, including relaxation and stress relief.
CBD-infused drinks come in various forms, including water, tea, coffee, sodas, and even alcoholic beverages. These products aim to provide consumers with a convenient and enjoyable way to incorporate CBD into their daily routines. The growing interest in CBD-infused drinks is part of a broader trend in the food and beverage industry toward offering functional and health-promoting products.
Beverages infused with CBD are experiencing increasing popularity due to their perceived health advantages, particularly in stress reduction and promoting relaxation. Creative establishments, including restaurants and bars, are incorporating CBD into cocktails, mocktails, and even coffee, offering customers a distinctive and calming experience.
Mushrooms
A mushroom drink refers to a beverage that incorporates mushrooms as one of its key ingredients. These drinks can come in various forms, including teas, coffees, elixirs, or other liquid formulations. The mushrooms used in these drinks are often functional or medicinal mushrooms known for their potential health benefits.
Certain mushroom varieties, such as reishi, chaga, lion’s mane, and cordyceps, are commonly used in mushroom drinks for their reported adaptogenic, immune-boosting, and cognitive-enhancing properties. Mushroom drinks have gained popularity in the health and wellness community, and some people consume them as a natural way to support overall well-being. These beverages can be found in both traditional and modern forms, catering to diverse consumer preferences.
Mushroom-infused coffees and teas, along with new products like mushroom beers, are expected to gain further traction in 2024.
Clean Caffeine
“Clean caffeine drinks” typically refer to beverages that provide a source of caffeine without the addition of artificial or undesirable ingredients. The term “clean” in this context suggests that the caffeine is derived from natural sources or is accompanied by minimal and wholesome components. These drinks aim to offer an energy boost from caffeine without the potential negative effects associated with additives, excess sugars, or artificial preservatives.
Clean caffeine drinks may include options like natural energy drinks, cold brew coffee, or teas. Manufacturers often focus on using high-quality ingredients, sometimes incorporating natural flavors and sweeteners to enhance the taste without compromising the beverage’s health-conscious profile. The concept of clean caffeine aligns with the growing trend of consumers seeking healthier and more transparent choices in their food and beverage selections.
There’s a growing demand for coffee and energy drinks with added health benefits like probiotics, offering consumers a “boost with benefits.”
2024 Beverage Trend #2: Technology
Personalized Drink Recommendations
The beverage industry is undergoing a transformative shift with the integration of Artificial Intelligence (AI), particularly through advanced machine learning algorithms. This technological evolution is revolutionizing how drink recommendations are made, offering a personalized touch that caters to individual taste preferences, drinking habits, and even environmental considerations.
AI-powered platforms analyze vast amounts of data related to consumers’ past beverage choices, flavor preferences, and consumption patterns. By understanding these unique aspects, machine learning algorithms can generate tailored recommendations that align with each individual’s distinct palate. Moreover, these algorithms adapt and evolve over time as they continuously gather more data, ensuring that recommendations become increasingly refined and accurate.
In addition to personal taste, AI can take into account external factors such as the weather, time of day, and location. This level of customization ensures that suggested beverages are not only aligned with personal preferences but also suited to the specific context in which they are consumed.
Accelerated Spirits Aging Techniques
Revolutionary methods in spirits production are fast-tracking the aging process for liquors like whisky and rum, allowing them to acquire the rich flavors associated with extended aging in a matter of weeks. Leveraging technologies such as ultrasound and controlled oxygen exposure, these techniques not only enhance the quality of the spirits but also offer cost-effective advantages. This innovation enables producers to quickly respond to market demands, providing consumers with high-quality, matured spirits in a shorter timeframe, while still exploring diverse flavor profiles.
2024 Beverage Trend #3 – Sustainability
Ultrasonic Milling
Innovations in oat milk production are leading the way in sustainability, with ultrasonic milling techniques enhancing farming efficiencies. This technology is expected to enter a commercialization phase this coming year.
Zero Waste Drinks
As environmental consciousness gains momentum, the beverage industry is proactively addressing concerns by embracing the concept of zero waste. This strategic shift involves a comprehensive approach, emphasizing sustainable practices in both packaging and ingredients to minimize environmental impact and promote a circular economy.
In terms of packaging, brands are exploring innovative solutions such as compostable materials, biodegradable packaging, and reusable containers to reduce the environmental footprint of their products. This commitment to eco-friendly packaging aligns with consumer expectations for more sustainable choices and reflects a dedication to minimizing waste in the entire beverage supply chain.
Moreover, the quest for zero waste extends beyond packaging to include ingredient sourcing. Brands are increasingly opting for locally sourced, organic, and ethically produced ingredients with a low carbon footprint. This not only supports sustainable agricultural practices but also contributes to reducing the overall environmental impact of the beverage production process.
The zero waste movement in the beverage industry is more than just a trend; it’s a commitment to responsible and eco-conscious practices. By prioritizing sustainability, the industry is not only meeting consumer expectations but also actively participating in the global effort to create a more environmentally friendly and sustainable future.
2024 Beverage Trend #4: Spectacle
Drinks for All 5 Senses
Beverage operators are crafting experiences that are a full sensory, with visually striking and interactive elements like fire, dry ice, color-changing ingredients, and printed designs.
As we navigate through 2024, these trends highlight the beverage industry’s dynamic nature, showcasing a blend of health-conscious choices, technological integration, sustainability efforts, and engaging sensory experiences. These trends are set to redefine how we perceive and enjoy our drinks, making this year an exciting time for the beverage industry.
Read more: WANA Beverage – A Leading Juice Manufacturer in Vietnam
In conclusion, as a Juice Manufacturing Company, WANA is at the forefront of embracing the latest beverage trends for 2024. By aligning with the evolving preferences and innovative technologies shaping the industry, we are committed to delivering refreshing and cutting-edge products that resonate with the ever-changing consumer landscape. As we move forward, we remain dedicated to staying ahead of the curve, ensuring our juices not only meet but exceed the expectations of our valued customers. Join us on this exciting journey as we continue to craft beverages that inspire, delight, and encapsulate the spirit of the contemporary beverage scene in 2024 and beyond.
